Why Kindle will not suffer death by Apple’s tablet

0. The media loves a showdown

“….with Apple working on a larger tablet form factor, running on the iPhone OS, we believe Jeff Bezos and team will face significant competition”

With articles like this one popping up everywhere it’s no wonder everyone is pronouncing the Kindle dead on the rumored Tablet’s arrival.

I say hogwash! There are a few reasons why Kindle will still be a contender. In fact there is more reason to believe they would coexist peacefully…

1. Kindle’s battery life is phenomenal

That’s what happens when you’re running an electronic-ink display with a slow refresh rate. Mine last for weeks without a single charge. Great for long plane rides!

2. No heavy lifting

Unless Apple is packing some Wall-E style tech in their rumored tablet then we can expect a significantly heavier device. When reading a book for hours on end – it would make a huge difference.

3. Marketing 101

An Apple tablet would be in an entirely different market than the Kindle. How many people seriously think the Tablet will compete with Kindle on price? I just can’t see how a spanking new Apple tablet would go for anything less than $600 and that’s being conservative. Let’s not forget we don’t have AT&T in the back room subsidizing the device costs on this one. Let’s not also forget that an unlocked iPhone goes for approx. $600.

4. Amazon

Can we all give Amazon just a little street cred? They have an already enormous and rapidly growing selection of books and publishers on board. Amazon’s back end protects Kindle in a way that iTunes protects the iPod and iPhone. It’s the calvary you can depend on and if it’s one thing Amazon knows: it’s books.

5. There’s a Kindle app for that

Yeah I said it. Who would of thunk it!? You mean Amazon could develop a Kindle app on the Apple Tablet as it did for the iPhone? Yes, it could, and it could also take advantage of all that fancy new hardware. That’s what I’m waiting for.

So there you have it. The Kindle, Bezos, and Amazon may stand a chance after all.

2 Responses to “Why Kindle will not suffer death by Apple’s tablet”

  1. Hi how are you i really liked this.

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