Love that dirty water – A look at Tiverias’ GPush

GPush, a subtle game changer..?

Every once in a while a piece of software comes along that very subtly changes the lives of millions in the course of a few short months. While Cambridge based Tiverias might not be that far along yet, one can safely say they are within reach. Close to a thousand reviews in the App store qualifies the previous statement. At any rate, about 3 weeks ago I downloaded GPush to my iPhone and haven’t looked back.

I now see what the Blackberry guys have been talking about all these years and I’m fairly disappointed that Google and Apple didn’t work this out on their own but all the more opportunity for an upstart like Tiverias and kudos to them on an excellent app.

Target Market

Who am I..? I’m the target market for an app like GPush, a self proclaimed geek who loves Gmail, isn’t chained to an Exchange server, is disenchanted by MobileMe, and has a definite need for fast and easy push email.

Why did I choose GPush even though there are a few others in this space? Simple, their marketing grabbed me from the web. I forget where I heard about them but I no longer peruse the App store for new apps. I find iTunes to be useless for finding useful software, unless I’m looking for the Family Guy or Frogger apps. That’s another article for another time.

I must admit, the first couple of weeks I was very distrustful of GPush. Being a self proclaimed email junkie I would stare at my sleeping iPhone screen and think “What do you mean I haven’t any email yet..!!!”

I have also noticed that my brain is slowly modifying a behavior developed over years. I always hated launching my retardedly slow Mail app or Safari and waiting for my nonexistent email to download – envious of my Blackberry equipped peers. I’m happy to report however that the app works as advertised, at least for me. It’s super fast too..! Now precious seconds of my life will be saved and I can spend more time doing things I love..!

Love that dirty water

I’m a Boston native. Cambridge was like a second home to me for several years of my life and it always makes me proud to see that there are several upstarts that haven’t given up on the idea of doing web tech in the Boston area. As it turns out Tiverias also raised some capital from a Cambridge based VC firm.

I would really love to hear from or about any other startups, Boston based or not, that are in this field and haven’t decided to move to the Valley. Yet..!! With all the peer pressure it’s a little hard not to follow the Sirens’ call.

p.s. If you haven’t done so yet I highly recommend downloading GPush. Thanks Tiverias for keeping it real. ;)

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